Carmen Ion has been teaching Romanian language and literature at a high school in Focsani for many years and has never forgotten what being a teacher actually means. One day she came up with a clever new way to make her students read: making trailers for the books they read. And it worked, her project was very well received by the students in her class, then by the students in her school, and now by students from both Romania and the neighboring Republic of Moldova. The project has grown by the year and became a big educational event named Boovie Festival - a competition of book trailers made by students. About 100 students attended the first edition, and their number is ten times bigger this year - more than 1,000 students (100 teams) from 25 counties and two countries, Romania and Moldova.